Tetrapak!
Packing in Success
 Tetra
Pak is one of the world's leading suppliers of liquid food processing
and packaging systems. It contributes to the safe, efficient
and environmentally sound production and distribution of liquid
foods to consumers.
Tetra Pak is the only company of its kind which is capable of
supplying its customers with comprehensisve systems that integrate
processing lines with packaging and distribution systems. Last
year, the world consumed some 52 billion litres of liquid food
and drink, including milk and fruit juice, from 86 billion Tetra
Pak packages.
The company's vision is to become and remain the world leader
in liquid foods processing and packaging. "A package should
save more than it costs". This was the tenet of the
founder of Tetra Pak, Dr Ruben Rausing. His devotion was
towards finding a newer, better and cheaper alternative milk
packaging solution that would replace glass bottles and loose
milk. Tetra Pak India Limited is an Indian subsidiary of
the Tetra Laval Group, formed in 1987, which commenced production
in 1997 from its plant at Takwe, near Pune. Tetra
Pak has consolidated its presence in the dairy and beverage
markets in the country, and has significantly developed its
exports business. 
Today, Tetra Pak India is a processing and packaging solutions
partner to many small, medium and large-sized private and cooperative-sector
organisations, including leading Indian and Multi National food
companies.
Tetra Pak has been able to revolutionize packaging
of liquid foods. About 86 billion packages of liquid
food packed in Tetra Pak packaging were consumed world wide
in 1999 in 165 markets, which clearly indicates the degree
of success and global acceptance it enjoys.
| By Rahul Surkund |
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