CEOs salaries - An Analysis
How
much is a good CEO worth today? For the need of a yardstick,
we shall take up the example of Michael Dell, chairman of
Dell Computers, the highest paid chief executive in the United
States. When the computer industry was going great guns, he
reportedly took home Rs 1,100 crore as a mix of salary and
incentives. What Indian CEOs are paid is a pittance compared
to that. But analyses quote that Indian CEOs are being paid
better than ever before though their salaries are being calculated
in new and different ways. To quote figures, Dhirubhai Ambani
is paid an annual salary of Rs 8.85 crore. Azim Premji is
paid Rs 4.28 crore a year. Brijmohan Lal Munjal of Hero Honda
comes third taking home Rs 4.18 crore annually. These men
are the highest paid CEOs in our country.
Salaries paid to CEOs today, may seem a little staggering
to most of us especially in the present state of economic
recession. But then a spate of changes have taken place in
the last few years for such phenomenal increase in salaries.
The most important being the removal of directives concerning
salaries payable to CEOs under the Companies Act. This freedom
allows the corporate world to pay higher salaries to its CEOs.
Despite this, the fact remains that old economy companies
and conglomerates still dominate the list of Top Ten highest
paying companies. While only two new economy companies figure
in this list - Infosys and Wipro.
When
exactly did these changes occur? The mid-nineties could be
pinned down. It brought about a bitterly competitive market
which demanded CEOs who were strategic thinkers and effective
executors. This boiling water brought out the strengths of
the then chief executives. Still many couldn't deal with the
changed markets and environments. And to add to the woes,
companies couldn't find the right kind of CEOs. Talent was
scare to come by. Thus with the increase in demand, came higher
salaries to capture the best with. Says Deepak Gupta, Managing
Director at human resource consulting firm Korn/Ferry International,
"In the last three or four years, companies have realised
that good, effective CEOs who can contribute towards improving
business prospects are not easy to find and when you find
them they are not cheap."
And of course with the increased salaries came Performance
Evaluation, which was being done in new and different ways.
Though some companies stuck with paying salaries according
to the percentage growth figures, the current trend tried
to delink CEO salaries from growth rates. Evaluation of the
process growth came as an alternative, says Mario Lobo, managing
partner, Ray & Berndtson. Besides innovative technology,
better human resource management, effective time management
or inventory management were also being rewarded. Rise in
newer industries like financial services, insurance and telecommunications,
gave CEOs no benchmarks to follow. Thus in such cases, criterion
like increasing capacity, establishing market presence or
growing the market were among the others that were taken into
account. Professional help from companies like Watson &
Wyatt India was taken for performance-linked appraisals.
Another
aspect that needs to be mentioned is the rise in the variable
salaries. From the fixed salaries and the occasional perquisites,
came variable salaries and ESOPs. About five years ago, apart
from the basic salaries, CEOs had components like free accommodation,
medical benefits and perquisites like cars, club memberships,
leave allowance, utilities, servants and others included in
their take home package. The variable component in the package
was about five per cent, but now it has definitely gone up.
Tax and the coming of several multinationals were some of
the reasons why the variable pay went up. A more simple and
clearer structure of pay came about with a base pay, variable
pay and retirement benefits. Multinationals meant that their
Indian CEOs were paid according to international yardsticks.
Despite everything, there is still a yawning gulf between
salaries paid to Indian CEOs and chief executives in United
States.
From here, there is hope that the Indian salaries will continue
to rise to match international salaries in every way possible.
Source: Business Standard Weekend
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